Are we a good fit?
If you’re wondering how we could work together to help solve your revenue growth challenges, first know this:
We understand that your business is unique. The AI-enabled Strategic Pipeline framework consists of building blocks, allowing us to tailor our services to address your organization, market, and goals.
AWAF: The Are-We-A-Fit Process
Our engagement with you and your team starts with an “Are-We-A-Fit?” (AWAF) call, followed by a one-hour discovery call after the go/no-go AWAF call. During these conversations, we discuss:
- your current go-to-market, demand generation, and business development processes to understand where you are in your journey to generating a consistent pipeline of qualified, profitable new sales opportunities,
- sales pipeline requirements to achieve goals, priorities and strategies,
- how our framework and associated deliverables (part evidence-based, behavioral, predictable and creative) aligns with your goals, and,
- how the process framework is managed and deployed to reach desired outcomes.
Once we have completed our initial assessment process, we recommend a tailored Strategic Pipeline engagement that best fits your needs.
We're a fit!
How we work with you
Let’s say you have…
- A sales team in place.
- A need to boost their pipeline of qualified sales opportunities as quickly as possible.
- Researched your market, worked hard on targeting, and are now looking for a structured approach.
- A desire to build an internal sales opportunity generation process that accelerates growth.
The Strategic Pipeline Align phase allows for granular collection of assets and gathering of both structured and unstructured data to better analyze the current and historical state of your systems, processes and messaging.
P1: Align
Phase One - The Strategic Pipeline Align phase includes two key segments: Assess and Assemble.
Project Duration: 60 days
Assess
• In-depth evaluation of your current sales lead generation process, marketing positioning/messaging, and demand generation programs.
• Review of your technology stack supporting marketing and sales efforts.
• Unlimited phone-based discussions and an optional onsite meeting to gather necessary information.
Assemble
Using AI-enabled development, we deliver:
• SWOT Analysis – Strengths, Weaknesses, Opportunities, and Threats.
• Ideal Customer Profiles and Buyer Personas.
• Buying Scenarios, Messaging Framework, and Differentiated Claims.
• Technology Stack Recommendations.
• First version of your Sales Opportunity Creation Playbook.
We tailor the Strategic Pipeline Engage phase to achieve the highest level of optimization and self-sufficiency possible for your team.
P2: Engage
Phase Two - The Strategic Pipeline Engage phase includes two key segments: Activate and Optimize.
Project Duration: 60 days
System is up and running after the Activate Phase. Optimization starts once meaningful and statistically relevant data is collected and analyzed.
Activate
• Initial outreach campaign and marketing-qualified lead response process.
• Two-day onsite training and coaching using your Sales Opportunity Creation Playbook.
• Weekly team call reinforcement and support, covering:
• Automation review
• Email template results analysis
• Dashboard review and modifications
• Messaging review and recommendations
Optimize
Additional coaching over 6 to 8 weeks, including:
• Monthly business process review and training.
• Complete AI-powered Compel with Content™ training course to enhance your email and demand generation programs.
• Weekly one-hour remote coaching, reinforcement, and training.
• Unlimited phone support.
• Finalized Sales Opportunity Creation Playbook.
Let’s Have a Conversation
If you think Strategic Pipeline may be what you need, let’s start talking today. Building a consistent, profitable, and predictable sales pipeline is closer than you think!
Click the red “Schedule AWAF Call” button below, fill out the easy questionnaire, and we will get back to you shortly to schedule a call and start the conversation!