Do you know what Thomas Edison thought about failure? Or more importantly, do you know what Edison’s peers said about his thoughts on failure? They were annoyed with him. Wanted to throw him out on the street every time he failed. But not because he was a failure. But because of Edison’s reaction to his […] Read more
Viewing: Sales Steps
April 15, 2014
June 18, 2013
When I taught the Predictable Revenue online course, I mentioned the importance of the five fundamentals in the writing of a good e-mail: Get Attention Show An Advantage Prove It Persuade Prospects to Grasp This Advantage Ask-For‐Action Called persuasive copywriting, the e-mails are written specifically to move your prospect to the next sales step. Important, […] Read more